You’ve probably heard the “starving artist” expression more than once in your life as a musician. And while there are plenty of stereotypes about songwriters and their financial struggles, unfortunately, many of those stereotypes are true. Songwriting isn’t always a lucrative profession, especially when you’re just starting out.
As songwriter’s it is important to create a brand for yourself. As an artist who want to be know and recognizable. In this article Boone Shanks share how Jackson Pollack was able to create a brand for himself. Although he is a painter the concepts will work equally well with songwriters.
We live in the times of the market, and culture also functions according to its laws. Only individual projects and their authors become its products.