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How To Make A Brand of Yourself

June 20th, 2017 by

Musician BackLite Silloette Make a BrandAs songwriter’s it is important to make a brand for yourself.  As an artist who want to be know and recognizable.  In this article Boone Shanks share how Jackson Pollack was able to create a brand for himself.  Although he is a painter the concepts will work equally well with songwriters.

We live in the times of the market, and culture also functions according to its laws. Only individual projects and their authors become its products. The popular French philosopher Derrida is the same brand as Madonna, Mercedes or McDonald’s. There is no mass and elitist culture, but there is only a marked space consisting of separate brands. For examples, you do not need to go far artists who are being sold.
Three tricks that Jackson Pollock used to sell himself at a higher price (more…)

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    Perhaps the most distinguishing feature of an effective bridge is that it departs from the rest of the song both musically and lyrically to provide contrast. It is a great place to really ‘make a point ‘in the lyric and to provide a completely different perspective that will once more conclude with the powerful hook and chorus. The lyrical cadence and even the rhyme pattern can and should change at the bridge. Musically, also, the bridge should move to a new place by using a different melody, different harmonies and perhaps even different rhythms.