Tag archives for Career

How To Make A Brand of Yourself

June 20th, 2017 by

Musician BackLite Silloette Make a BrandAs songwriter’s it is important to make a brand for yourself.  As an artist who want to be know and recognizable.  In this article Boone Shanks share how Jackson Pollack was able to create a brand for himself.  Although he is a painter the concepts will work equally well with songwriters.

We live in the times of the market, and culture also functions according to its laws. Only individual projects and their authors become its products. The popular French philosopher Derrida is the same brand as Madonna, Mercedes or McDonald’s. There is no mass and elitist culture, but there is only a marked space consisting of separate brands. For examples, you do not need to go far artists who are being sold.
Three tricks that Jackson Pollock used to sell himself at a higher price (more…)

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  • Songwriter Tip:

    ‘As you write, ask yourself three important questions: l. have I heard this before? 2. if so, can I make it a little different? 3. if not, can I write something else? I recommend you ask yourself these three questions every day, several times a day, as you write. No point in finishing a whole song and meticulously producing it only to find you’ve borrowed it from someone else’s work. You have a fingerprint as a artist. Your songs should reflect that. Don’t xerox what other writers have already done. You’re too good for that. Submitted by Molly-Ann Leikin of Songwriting Consultants, Ltd.’