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How To Make A Brand of Yourself

June 20th, 2017 by

Musician BackLite Silloette Make a BrandAs songwriter’s it is important to make a brand for yourself.  As an artist who want to be know and recognizable.  In this article Boone Shanks share how Jackson Pollack was able to create a brand for himself.  Although he is a painter the concepts will work equally well with songwriters.

We live in the times of the market, and culture also functions according to its laws. Only individual projects and their authors become its products. The popular French philosopher Derrida is the same brand as Madonna, Mercedes or McDonald’s. There is no mass and elitist culture, but there is only a marked space consisting of separate brands. For examples, you do not need to go far artists who are being sold.
Three tricks that Jackson Pollock used to sell himself at a higher price (more…)

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  • Songwriter Tip:

    Avoid the ‘Big Lie.’ The big lie is one that we all tell ourselves at one time or another, and that is ‘It doesn’t matter if they never heard of me, the song is good enough to stand on it’s own merits. Besides my friends /mother /father/ grandparents /wife/etc. all love it.’ Nonsense. Music industry people are deluged with tapes and have no time to imagine how your song may have sounded if it had been produced properly. If you truly believe that what you have done is the best that you are capable of doing, then commit the resources and do it right. Otherwise, save your time and money for another go at a later date.