All posts by Lilian Chifley

Social Media Marketing for Musicians: Pros and Cons

July 15th, 2019 by
Social Media Marketing for Musicians

Whenever you’re looking for marketing tips, social media is an inevitable part of the conversation. If you’re a musician, in particular, social media marketing is a crucial recommendation. “Get on YouTube,” – they say. It’s how Justin Bieber made it to fame! “Get on Instagram. Buy some followers and you’ll grow big!”

Hold on.

Following generic tips is not always the right thing to do. A great social media marketing campaign requires a lot of effort. A financial investment is necessary in most cases. You’ve seen great marketing across these platforms, but you know what? It’s not just the musician behind it. It’s an entire team of content writers and editors from the best essay writing services, as well as marketing experts who plan the campaign.

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    • Songwriter Tip:

    It’s difficult to be unbiased to your own songs. You spent so much time writing and revising it that you can’t imagine it to be bad. It’s a good idea to pretend you’re an audience member listening to your song for the first time. Keep in mind that they may or may not know a thing about you. In fact, they may not care about you at all. You want the song to sell itself, and to give the audience a reason to pay attention. An easier method would be to have unbiased friends listen to them. Keep in mind the genres they prefer and how musically trained they are. Regardless, you are marketing your music to the average listener who probably does not have as much musical training and may not appreciate some of the subtleties involved.