What elements makes a melody memorable?

The thing that makes a melody memorable is the repetition of the motif or musical phase. The motif is a small musical phase that is used throughout a melody. By repeating the main motif it “embeds” the melody into the listeners ear. Think of it this way. If you want to learn how to do something real well. You will practice what ever moves or actions required to master that skill. In effect its the repetition that build a strong memory on how to perform it. The same is with a melody. By repeating a motif of phase several times will help the listener better remember the melody.

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    One thing you need to be careful of is employing tricks like the unusual interval, the odd chord substitution, the unexpected note, etc. is that if the lyric doesn’t support them, they will stand out as an artificial device. You want to use these devices to give the song the WOW instead of raising the eyebrow of the listener. In other words, don’t write with a crowbar, write with a scalpel.