Tag archives for Boone Shanks

How To Make A Brand of Yourself

June 20th, 2017 by

Musician BackLite Silloette Make a BrandAs songwriter’s it is important to make a brand for yourself.  As an artist who want to be know and recognizable.  In this article Boone Shanks share how Jackson Pollack was able to create a brand for himself.  Although he is a painter the concepts will work equally well with songwriters.

We live in the times of the market, and culture also functions according to its laws. Only individual projects and their authors become its products. The popular French philosopher Derrida is the same brand as Madonna, Mercedes or McDonald’s. There is no mass and elitist culture, but there is only a marked space consisting of separate brands. For examples, you do not need to go far artists who are being sold.
Three tricks that Jackson Pollock used to sell himself at a higher price (more…)

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  • Songwriter Tip:

    A good arranger (or for that matter, a good songwriter) can come up with a catchy ‘signature lick’ or riff that will give a song a serious lift in terms of memorability. Listen to the Rolling Stones song ‘Satisfaction’ and try to imagine it without Keith Richards twangy guitar introÉbet you can’t do it.