The music industry has been changed forever by the launch of the internet. When before you’d spend hours pouring over your mixtape, ready for your one shot with a record label that you might not ever get again, has now transformed into a place where you could wake up the next morning with millions of followers. In this post you will discover some of the best platforms to promote your music.
It’s a crazy world we live in, but it’s just as hard, even not more challenging to get noticed by the public and record labels. To give you the best start in your music career, here are some of the best places to promote your music, giving you a very real shot at your chance in the limelight.
Create Your Own Website
The first thing you’ll want to do is to create your own website. This is really easy to do using websites such as Wix Music or WordPress to promote your music. This will be your hub where you can lead all your followers, no matter what platforms you’re promoting on, so they can have all the up-to-date information they need, as well as a chance to buy your music.
Start a Blog
Hand in hand with the point above, start a blog about your upcoming and ready-to-boom music career. All you’ll need to do is write about your music life, the things you’re up to and just get people to follow your journey. The more followers you have on your blog, the more people that will know about your music.
Get on Social Media
This is such an essential part of success these days. Whether you’re sharing your blog posts, your website, your music or even your music videos, it’s essential that you have some form of social media account.
Some of the best places to promote your music include Facebook and Instagram, but you may want to consider platforms like Snapchat and Twitter. This will probably be the most popular way for you to connect with your audience and fans.
Get on Online Radio
You may think online radio is dead, but it’s far from it. Websites and platforms such as Last.fm and Pandora, are more popular than ever before. Plus, it’s a great place to get your music played. Attracting an audience that you might not have been able to reach in the past.
YouTube is a must. I simply can’t stress enough how important it will be for you to get your music on the platform for the masses. Despite all the live streaming services that are available, YouTube is still the number one music streaming website on the internet.
This is such a beneficial website since new users will be able to find your music and it’s also a great place to host your music so it can be shared by your existing fans effortlessly.
Get Yourself Featured
Research all the music blogs that relate to your genre. Then, contact them and send them a copy of your demo. If the blog likes your music, they may choose to feature you on their blog. The more followers your chosen blog has, the more people that are going to be aware of your music.
This is a very popular method among musicians and some of the leading blogs may receive countless demo tapes every day so it may take a while for them to get back to you, if at all. Just make sure that your original message is compelling and makes blog owners say ‘wow’.
SoundCloud is another one of the biggest music streaming websites and is a great place to host your music. You can get music found by fans who are looking for musicians like you. It’s free to set up an account with premium options available for an increased download limit and higher visibility on the website.
The website holds a very large online community and is used by internet users and music lovers from around the world, making it a great way to get your foot in the door.
Bandcamp is a unique music-based website that can help you to convert listeners into dedicated fans. There are two features in total that can help you boost your music career. Firstly, there’s the plain and simple feature of being able to upload your albums and music tracks for either a free download or a paid download.
Secondly, you’ll also be able to build your mailing list in exchange for a free download. This can help you stay in contact with fans of your music while promoting extra content for them to download and enjoy in the future.
Streaming Music Services
Saving the best till last, there is a tonne of online music streaming websites online. Some of the biggest include Spotify, Tidal, Apple Music among many others. If your music is granted access to be played on the websites and services, you’ll be able to earn royalties from each play, and you’ll also be able to advertise your tours!
As you can see you have many options where you can promote your music. If you have any other ideas or comments we would love your input.
Rachel Summers has been a social media manager for seven years, working for a variety of companies, both big and small, including Revieweal, a leading custom writing service. In his free time, Rachel also helps and advises a variety of small and start-up businesses on their social media strategies.